World champion Lewis Hamilton will also enter the food industry as the first of Neat Burger's restaurants will open next week.
Neat Burger promises the sustainable production of burgers on an exclusively plant-based basis, and Formula One star Lewis Hamilton is among the founders of the new food chain.
Hamilton acknowledged that one of the ways he seeks to gain an edge over rivals is through proper dieting. Since becoming vegan, he has been feeling healthier and happier, as fresh and unprocessed foods give him psychological strength.
“It was easy for me to make it with the help of a vegan diet. People guarantee that they need protein and that they cannot become vegan because of it. I have a lot of protein in my diet and I have gained muscle, and I am healthier and happier than I have ever been. I wish I had decided this sooner. “