I work for a photograph voltaic company and our client-going thru monitoring tool tells customers what number of laps at Monaco their machine achieved basically based on energy generated vs energy distinguished to complete a lap there

As an F1 fan I be pleased this, nevertheless as a marketer I specialise in, who’s going to enlighten to this?

Wouldn’t or now not or now not it is better to articulate right here’s the same of working a fridge for five years, or staring at 500 motion photos on Netflix on a 55 scuttle conceal (insert real numbers right here)? Or likely, right here’s is a connected to X barrels of oil, or X kilograms of coal that hasn’t been burned, which methodology X kilograms of carbon less had been emitted in to the atmosphere?