Or not it is very easy, it be all about money.
Would RedBull survive in F1 without the strict principles for his or her helmets? Completely.
Would they sell much less drinks? Completely.
Or not it is marketing and Crimson Bull is all about promoting the drink. They are going to sell more drinks when Max helmet is in a retailer on exhibit, on a key chain or a coffee cup. Loyal quite fresh marketing.
Would I admire it to be diverse? Yes, however I ticket why Crimson Bull does this.