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The day outdated to this, the Fédération Internationale de l’Automobile (FIA), Prudence Foundation, the neighborhood funding arm of Prudential plc in Asia and Africa, and the Didier Drogba Foundation held a joint tournament this day in Abidjan, Ivory Hover, to promote dual carriageway security within the African space. 

The tournament used to be the occasion to birth the SAFE STEPS Avenue Security Africa campaign and to advise the deployment of the brand new “Watch out for Formative years” #3500LIVES Marketing campaign visual in Africa. Both campaigns feature World Football Player Didier Drogba, who’s proud to be lending his enhance to the world affirm of dual carriageway security and support elevate awareness to as many other folks as imaginable.

The Fédération Internationale de l’Automobile (FIA), Prudence Foundation, the neighborhood funding arm of Prudential plc in Asia and Africa, and the Didier Drogba Foundation held a joint tournament this day in Abidjan to promote dual carriageway security within the African space. The tournament used to be the occasion to birth the SAFE STEPS Avenue Security Africa campaign and to advise the deployment of the brand new “Watch out for Formative years” #3500LIVES Marketing campaign visual in Africa. Both campaigns feature World Football Player Didier Drogba, who’s proud to be lending his enhance to the world affirm of dual carriageway security and support elevate awareness to as many other folks as imaginable.

Globally, 1.35 million lives are misplaced and between 20 to 50 million other folks are injured on roads yearly. Over 3,500 other folks are killed in dual carriageway crashes daily, including 500 children. Avenue-associated crashes are the amount one motive within the support of dying of 5 to 29-twelve months former and continue to be a severe affirm in both growing and developed worldwide locations. Africa has the very ideal dual carriageway fatality payment within the arena the keep 44% of all dual carriageway traffic deaths on the continent are pedestrians and cyclists, and even though Africa fully has 2% of the arena’s vehicles, the continent accounts for 20% of all dual carriageway deaths worldwide. 

SAFE STEPS Avenue Security Africa is an extension of the ground-breaking, pan-Asia SAFE STEPS Avenue Security programme that uses a pair of platforms including on-air movies, an informational online page and print discipline matter that can even be shared through neighborhood-primarily based actions and partnerships to raise awareness about one among the arena’s leading causes of dying and provide sure and simple existence-saving files. Core to the programme is a chain of 60-2d public carrier announcement (PSA) movies featuring SAFE STEPS Avenue Security Africa Ambassador Didier Drogba who advises on key issues on dual carriageway security, particularly drink using, distracted using, seatbelts, tempo limits, motorcycles, and pedestrians. The campaign is a partnership between Prudence Foundation, the FIA, the World Federation of Pink Rotten and Pink Crescent Societies (IFRC) and the Didier Drogba Foundation. All messages are accredited by the IFRC who will moreover be leveraging the campaign across its African network.

The #3500LIVES Marketing campaign, which has been displayed in over 80 worldwide locations to this level thanks to the leading world exterior advertising company JCDecaux, encourages all dual carriageway users to adopt straightforward, with out distress applicable and efficient security rules to assign lives on the dual carriageway. With this new visual featuring Didier Drogba, the #3500LIVES Marketing campaign will pork up its outreach by striking extra emphasis on the necessity to be determined the safety of children, who’re amongst doubtlessly the most susceptible dual carriageway users. Daily, greater than 3,500 other folks are killed and hundreds extra left critically injured on the arena’s roads. Among them, greater than 3,000 children are injure or killed, typically on their approach to highschool. By calling to “Watch out for Formative years”, Didier Drogba invites drivers to unhurried down in chance areas and faculty zones, and be acutely conscious of younger other folks always. He moreover reminds other folks to be determined they don’t let their children play shut to the dual carriageway.

 Ivory Hover is the first nation in Africa to birth SAFE STEPS Avenue Security Africa and to display the brand new “Watch out for Formative years” #3500LIVES Marketing campaign visual in Africa. At some level of the tournament in Abidjan, both campaigns obtained the enhance from the Executive of Ivory Hover represented by H.E Amadou Koné, Minister of Transport within the presence of Didier Drogba, Jean Todt, FIA President and United Countries Secretary-Frequent’s Special Envoy for Avenue Security, Marc Fancy, Executive Director of Prudence Foundation, and Jean-Sébastien Decaux, CEO, Southern Europe, Belgium, Luxemburg, Africa and Israel of JCDecaux. 

Jean Todt said, “The dual carriageway security disaster ought to be instant and effectively addressed, especially in Africa the keep the mortality rates are increased than within the leisure of the arena. With awareness campaigns a lot like #3500LIVES and SAFE STEPS Avenue Security Africa, we wish to make other folks acutely conscious of the dangers they are exposed to when they don’t admire straightforward security rules on the dual carriageway. I would opt to thank Didier Drogba, the 18thAmbassador of our #3500LIVES Marketing campaign, for his commitment. His distinctive persona, notoriety and recognition in Ivory Hover and at some stage in Africa are foremost sources to alter dual carriageway users’ behaviour and decrease the dying toll.” 

Marc Fancy said, “Prudence Foundation is committed to protecting the vogue forward for communities by bettering their training, smartly being and security. Following the success of SAFE STEPS Avenue Security in Asia, the keep the programme reaches over 250 million other folks a day, we’re delighted to be launching this day the brand new SAFE STEPS Avenue Security Africa campaign right here within the Ivory Hover. We think that with Didier leading this Pan Africa campaign, the awareness and messages on dual carriageway security shall be ready to attain millions at some stage in Africa and make contributions to creating Africa’s roads safer and assign lives.”

Commenting on his position as a dual carriageway security ambassador, Didier Drogba said, “Avenue traffic crashes are the leading motive within the support of dying in Ivory Hover. Young other folks and pedestrians are doubtlessly the most susceptible. We have now an responsibility to further offer protection to our other folks by educating them and teaching them the ideal practices to assign lives. The statistics are alarming! It appears to be like evident to me to fetch entangled to enhance this kind of reason, so as that we can change issues as quickly as imaginable!”


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