Motorsport Community receives new managing director


( – Motorsport Community has a new managing director: Mehul Kapadia has joined the rapidly growing automotive and motorsport company.

Mehul Kapadia

© Motorsport Community

Mehul Kapadia becomes the new managing director at Motorsport Community Zoom Salvage

Over the past eight years, Kapadia has made a decisive contribution to the digital transformation of Formula 1 and MotoGP because he is one of the leaders at Tata Communications for global advertising was responsible. Kapadia has worked for the Tata Group for a total of 19 years.

2012 he was given the task of supervising the technical partnership between Tata and Formula 1. At that time, Tata joined the conception as a connectivity partner of the big prix scene – and Kapadia developed this branch of business into a multimillion-dollar trade.

With Tata Communications in Formula 1

Over time, he managed to get the Formula 1 teams Mercedes and Williams and various TV stations as additional partners for Tata winning, including Sky Sports F1 (UK) and Ziggo (Netherlands). This gave the Tata Group good income on the one hand, but also established the brand name Tata Communications worldwide.

With Kapadia at the top, Tata successfully mastered the digital transformation of Formula 1 and MotoGP. Sustainable technologies such as distant production or live OTT have increased the productivity of both racing series. The rights holders also had innovations on hand to interact even better with the fans.

Kapadia has excellent knowledge of operational and strategic issues in areas such as technologies, media, product management, wholesale and Advertising. Therefore he is the right person to drive the further growth of the Motorsport Community.

The four pillars of the Motorsport Community

The platform already has a global audience and has developed a customer program that now offers products and services beyond mere reporting, for example in the events, experiences, games and e-sports sectors.

The business model of Motorsport Community has four pillars: Racing, Automotive, Tickets and E-Sport & Gaming. Worldwide 700 employees work for the company. Kapadia joins the crew in the London office and will create a network effect in the entire trade from there.

Mehul Kapadia: “I am very happy to join this dynamic and passionate crew at Motorsport Community. For the past five years I have been closely monitoring how quickly this company has grown worldwide . “

Kapadia's tasks

” Motorsport community is located in An unbeatable intention worldwide: On the one hand it provides information and entertainment for fans, but on the other hand it can also help brands with their reach in automotive and motorsport to achieve their respective goals. I am really looking forward to working closely with the crew to to establish a profitable trade. “

James Allen, President of Motorsport Community: “I've known Mehul since Formula 1 – Entry of Tata Communications in the year 2012. It was already clear back then that this partnership would change Formula 1 forever. That's exactly what happened. “

” Now the motorsport community is taking the next step in its growth. So it is very good to have someone like Mehul in our ranks as a global managing director. His track record speaks for itself, he knows and understands our trade. This is great news for our customers. And it also sends a strong signal to the industry as to our intentions. “

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