NEOM becomes the Most Important Partner of the Mercedes-Benz EQ Formula E team

After starting its debut season in the ABB FIA Formula E Championship, the Mercedes-Benz EQ Formula E Group can announce a new Most Important Partner with NEOM. The partnership is designed for the long term and offers opportunities for knowledge transfer, training and further education as well as training in the Dwelling NEOM in the northwest of Saudi Arabia. In the future, the focus will also be on promoting young drivers.

As part of the collaboration, there will be a program in which selected candidates from Saudi Arabia should have the opportunity to work closely with the racing team and further qualify as engineers and tool developers.


There will also be a talent development program for up-and-coming racers starting at the beginning 2021. The aim is to discover and promote young talents so that they could make the leap into Formula E within the next few years.

From the next race in the all-electric racing series, the NEOM logo will be visible on both racing cars of the Mercedes-Benz EQ Formula E team and on team clothing.

“We are very pleased with this partnership with the Mercedes-Benz EQ Formula E Group, among other things,” said Nadhmi Al-Nasr, CEO of NEOM. “We are always open to partnerships where innovations are seen as the key to a sustainable future. We encourage everyone to view NEOM as a living laboratory, where they can experiment and develop new technologies in collaboration with, among others, others. We are excited to start working with the Mercedes-Benz EQ Formula E Group. ”

“With our motorsport commitment, we are doing pioneering work in the field of innovation and we are looking forward to further developing the cooperation with our new partner NEOM,” said Toto Wolff, Head of Mercedes-Benz Motorsport. “With our involvement in Formula E, we have set ourselves the goal of drawing attention to the future of mobility and driving forward the development of sustainable innovations, both with regard to technology and in the training of young people who make a decisive contribution in this regard become.”

“During our discussions, we were impressed with the team culture,” said Jan Paterson, Managing Director Sport at NEOM. “This is an important partnership that enables a collaboration between the Mercedes-Benz EQ Formula E Group and NEOM within the global sports landscape. We are looking forward to supporting the Group in the coming seasons and in the long term we are excited to see when we can host a first race in NEOM. ”

“Formula E is more than just an exciting motorsport series,” said Ian James, team principal of the Mercedes-Benz EQ Formula E team. “Within the short span of just five years, the fully electric racing series has established itself as a pioneer for technological innovations, sustainability and electric mobility. All of these are central issues for our future. We are looking forward to opening up these new opportunities together with NEOM in the coming years. ”

About NEOM

NEOM promotes human progress and the imaginative and prescient of what a “new future” could look like. NEOM is a dwelling in the northwest of Saudi Arabia on the Red Sea that is being created from scratch as a living laboratory – a place where entrepreneurship sets the course for this “new future”. It will be a destination and a home for people who have big dreams and who want to be part of building a new model that stands for exceptional quality of life, the establishment of flourishing companies and a new interpretation of environmental protection.

NEOM becomes the home and workplace of more than one million inhabitants from all over the world. It consists of small and large cities, ports, commercial areas, research centers, venues for sports and leisure occasions as well as tourist attractions. It is a hub for innovations that entrepreneurs, business leaders and companies can use to discover, research and market new technologies and businesses in a pioneering way. The people of NEOM embody an international spirit and stand for a culture of exploration, risk-taking and diversity. They are supported by a progressive law that is compatible with international requirements and is conducive to economic growth.

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