In gentle of the COVID-19 disaster, the FIA, JCDecaux and the #3500LIVES World Avenue Security Campaign Ambassadors are selling a unified message: ‘Cease Dwelling. Cease Friendly. Cease Committed’ in a brand new social media asset the whisper of the hashtag #RaceAgainstCovid.

3500LIVES, road safety, COVID-19, stay home

As a result of continual give a boost to of the #3500LIVES Campaign Ambassadors, the FIA’s #StayHome message has been seen by larger than three million of us to date.

Launched in March 2017, the #3500LIVES World Avenue Security Campaign encourages all avenue users to adopt straightforward, without bother acceptable and efficient rules to take care of real on the avenue. Displayed in larger than 83 countries and 1200 cities and cities to date, the Campaign aspects 18 Ambassadors coming from:

  • entertainment (Patrick Dempsey, Michael Fassbender, Pharrell Williams and Michelle Yeoh);
  • motor racing (Fernando Alonso, Charles Leclerc, Marc Márquez, Felipe Massa and Nico Rosberg);
  • sport (Yohan Blake, Didier Drogba, Haile Gebrselassie, Antoine Griezmann, Vanessa Low, Rafael Nadal and Wayde van Niekerk);
  • and public authorities (H.S.H. Princess Charlène of Monaco, Anne Hidalgo).

In gentle of the unparalleled upheaval attributable to COVID-19 and the lockdowns imposed in loads of countries, the FIA has determined, collectively with its partner JCDecaux, to adapt its Campaign message and promote simplest one straightforward rule: take care of home in characterize to take care of real. To that give up, they developed a brand new social media asset that comprises the 18 Campaign Ambassadors. Encouraging all americans to take care of home all during the pandemic, this new campaign visible uses #StayHome as correctly as #RaceAgainstCovid, which is total for all FIA initiatives linked to COVID-19.

“When we launched the #3500LIVES Campaign with JCDecaux, our blueprint modified into as soon as to handle the avenue safety topic that kills day-to-day larger than 3,500 of us on the earth. Nowadays, we beget now a role to play to abet war the COVID-19 pandemic, collectively with our Campaign Ambassadors. We beget to remind all electorate to take care of home in characterize to take care of real all through those complex times. But again, I would take to thank our Ambassadors for their renewed dedication to overcome this disaster.”, said FIA President Jean Todt.

“COVID-19 is a appropriate problem for humanity which requires a collective response. Alongside with the #3500LIVES Campaign Ambassadors who act as role fashions of their respective fields, we beget now the facility to reach millions of of us. That’s our responsibility to provide correct whisper of this target audience and to reduction all americans to take care of home in characterize to take care of real, to war effectively the virus all during the pandemic and to advance encourage as rapidly as attainable to the life that is so dear to us”, defined Jean-Charles Decaux, Co-CEO of JCDecaux.

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