The WTCR − FIA World Touring Vehicle Cup’s #RaceToCare advertising and marketing campaign became as soon as winning in reaching its 2020 target of elevating €100,000 within the ongoing fight in opposition to COVID-19.
As phase of the WTCR Cares programme established in 2018, indispensable contributions from WTCR drivers combined with funds generated via WTCR promoter Eurosport Occasions’ ‘€1 per racing kilometre’ initiative resulted in donations being made to healthcare facilities located shut to the six venues that hosted WTCR events in 2020.
The beneficiaries of the WTCR #RaceToCare advertising and marketing campaign were:
WTCR Creep of Belgium: UZ Leuven College Sanatorium
WTCR Creep of Germany: Maria-Hilf Sanatorium, Daun
WTCR Creep of Slovakia: Dunajská Streda Sanatorium
WTCR Creep of Hungary: Bajcsy-Zsilinszky Sanatorium and Outpatient Clinic, Budapest
WTCR Creep of Spain/WTCR Creep of Aragón: Sanatorium Comarcal de Alcañiz and Instituto de Investigacion Sanitaria Aragón
François Ribeiro, Head of Eurosport Occasions, acknowledged: “It became as soon as consistently our diagram that when the time became as soon as merely to reach assist to racing after the first interval of lockdown, we’d halt so with a clear cause. Without hesitation, supporting the work of healthcare consultants became as soon as our quantity one precedence. They are doing an impossible job within the fight in opposition to COVID-19 and without these devoted of us there would were no world motorsport last twelve months.
“Our target of elevating €100,000 became as soon as our manner of giving one thing assist. By donating €1 for every kilometre carried out by every all-season driver in every qualifying session and bolt in 2020, and by pooling together donations from WTCR drivers, we’re so happy that we were in a self-discipline to make our shared goal. Nonetheless, the COVID-19 fight is much from won so the WTCR family will continue to enhance the FIA’s #PurposeDriven movement and we peep forward to announcing the next initiative underneath the WTCR Cares umbrella earlier than the 2021 WTCR season getting underway.”
Yann Ehrlacher, the King of WTCR after winning the 2020 WTCR − FIA World Touring Vehicle Cup in a Goodyear-geared up Cyan Racing Lynk & Co 03 TCR, explained why he and a decision of his racing competitors got within the assist of the WTCR #RaceToCare initiative. “The area pandemic modified each person’s lives. That we would possibly perchance furthermore bring together assist on course became as soon as attributable to the overall ladies and men of the healthcare organisations around the enviornment. The FIA WTCR family wished to full one thing to claim thanks and that is the reason we created the #RaceToCare programme because it became as soon as our turn to care.”
BRC Hyundai N LUKOIL Squadra Corse driver Norbert Michelisz, the 2019 WTCR title winner from Hungary, added: “It became as soon as an ideal thing we did. It showed we’re one family and if there would possibly be one thing unparalleled occurring we can stick together, even though we bear now fights on the circuit. It became as soon as impossible to bid how issues can also be implemented and it became as soon as by no manner a query of for me to take phase, particularly as one of the valuable cash went to a sanatorium in Budapest. I’m more than pleased we would possibly perchance furthermore wait on.”
WTCR #RaceToCare became as soon as instigated underneath the FIA’s #PurposeDriven movement, established to reach assist to racing with a clear cause following the first wave of COVID-19 infections. For more knowledge on #RaceToCare wander to: https://www.fiawtcr.com/bolt-to-care/. For more about #PurposeDriven wander to: https://www.fia.com/data/fia-purposedriven-movement