On 16 April, on the event of the Emilia Romagna Gargantuan Prix, the FIA-JCDecaux #3500LIVES World Avenue Security Campaign gathered extra momentum with the start of a recent visual. Bringing collectively FIA Formulation 1 Racing Driver Mick Schumacher and 2020 UCI Avenue World Champion Julian Alaphilippe, this recent advertising campaign asset targets to accumulate awareness of the have to share the avenue between varied forms of avenue customers.

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Imola Circuit has a solid symbolic worth for every Ambassadors: it’s miles the save Mick Schumacher is working his first European Formulation 1 Gargantuan Prix and it’s miles the save Julian Alaphilippe grew to change into Avenue World Champion in 2020, following UCI’s decision to organise the carry out of the 2020 UCI Avenue World Championships at Imola’s neatly-known circuit Enzo e Dino Ferrari.

Day-after-day, bigger than 3,500 folks are killed on the sector’s roads, including 500 kids. With the purpose of tackling the avenue safety difficulty, the #3500LIVES Campaign highlights the feature every person can play in making roads safer for all customers. Since 2017, the advertising campaign has been translated into 33 languages and displayed in over 1,200 cities and cities across bigger than 80 countries every one year, thanks to the strengthen of quantity one outdoor advertising company and advertising campaign partner JCDecaux. The advertising campaign’s messages will likely be reinforced by the recent rule supported by Mick Schumacher and Julian Alaphilippe.

The FIA and UCI are working collectively to manage with the avenue safety difficulty, specifically by selling the #3500LIVES Avenue safety Campaign and raising awareness of the have to share the avenue between drivers, cyclists and other forms of avenue customers.

As of late, pedestrians, cyclists and motorcyclists build as much as 54% of all avenue traffic deaths while automobile occupants build as much as 29%. The inability of devoted infrastructure equivalent to bicycle lanes in some countries leaves cyclists at possibility of have an effect on and hassle. In mild of the COVID-19 pandemic, an increasing number of oldsters have change into reluctant to utilize public transport and are selecting substitute modes of transport: strolling, cycling, motorcycling, the use of mopeds…thus making the have to share the avenue even extra linked.

By calling to ‘Piece the Avenue’, Mick Schumacher and Julian Alaphilippe invite all avenue customers to obey the payment limits, decelerate in lowered visibility stipulations, ticket their intentions in plan and establish a actual distance. Extra specifically, they assist drivers to be attentive to bicycle paths and build sure a actual passing distance when overtaking cyclists. They furthermore dart cyclists to save on a helmet, make certain that they are viewed and use bicycle paths when conceivable. 

Jean Todt, FIA President and United Nations Secretary-Traditional’s Special Envoy for Avenue Security, mentioned: “I am genuinely gay that two younger and promising Ambassadors take care of Mick and Julian have joined our FIA-JCDecaux #3500LIVES Campaign. They’re going to relieve us unfold our recent avenue safety message, ‘Piece the avenue’, symbolised by a bicycle owner subsequent to a automobile driver. I fill that, in their skill as feature gadgets, they’re going to have the capability to reach the youths who are specifically affected as avenue crashes are the main motive at the assist of loss of life of 5 to 29-one year olds. I furthermore warmly thank David Lappartient and the UCI for his or her solid strengthen. I am confident that all collectively, we can contribute to build our roads safer.”

Jean-Charles Decaux, Chairman of the Govt Board and Co-CEO of JCDecaux SA, mentioned: “This advertising campaign with the FIA, the results of four years of joint work, targets to promote the huge motive at the assist of avenue safety in grunt to save as many lives as conceivable across the sector and establish a long way from the hassle of the loss of a most critical other, a exiguous one, a relative, a pal. We are inclined to talk about “avenue victims” as if the roads were to be blamed, whereas nine out of ten serious accidents have a human reason. Securing the avenue skill securing bigger than lawful the avenue. The COVID-19 pandemic has amplified this reality: public home is shared and mobility is multiple. Raising awareness amongst drivers skill raising awareness amongst all stakeholders. This recent visual will complement existing advertising campaign messages and we’re very gay to relieve them reach the widest conceivable audience via our community.”

David Lappartient, UCI President, mentioned: “The UCI is gay to partner with the FIA on the #3500LIVES Campaign. Making sure that cyclists of all ages can hotfoot safely on all roads, and label the importance of mutual recognize between all avenue customers is of maximum importance to the UCI, specifically all over a time the save bicycles are booming as a healthy process and process of transport.”

Mick Schumacher mentioned: “When I used to be provided to affix the #3500LIVES Campaign, I didn’t even factor in asserting sure. As a talented driver, I fill take care of I’ve a accountability to relieve unfold the avenue safety message, specifically amongst kids. In my preparation routine for my sport, I’m going cycling very continually, so I know first-hand how most critical it’s to share the avenue. Please survey out for cyclists, motorcyclists and pedestrians when driving. Collectively, we are able to save lives.”

Julian Alaphilippe mentioned: “Increasingly extra folks are cycling recently, specifically in cities and that’s a genuinely correct facet. Avenue safety is a genuinely most critical subject and, as a talented bicycle owner, I fill it’s most critical to take action. That’s why I used to be gay to affix the #3500LIVES Campaign. I assist all cyclists to obey the circulation principles, make certain that they are viewed and listen to other avenue customers. I furthermore invite drivers to be attentive to bicycle paths and build sure a actual passing distance when overtaking cyclists. It’s easiest if all of us recognize the foundations that we can strive in opposition to avenue fatalities.”

Mick Schumacher and Julian Alaphilippe be a part of the 18 world neatly-known Ambassadors from the worlds of art work (Patrick Dempsey, Michael Fassbender, Pharrell Williams and Michelle Yeoh), motor racing (Fernando Alonso, Charles Leclerc, Marc Márquez, Felipe Massa and Nico Rosberg), sport (Yohan Blake, Didier Drogba, Haile Gebrselassie, Antoine Griezmann, Vanessa Low, Rafael Nadal and Wayde van Niekerk), and public figures (H.S.H. Princess Charlène of Monaco and Anne Hidalgo) who purpose to accumulate awareness of key possibility components equivalent to velocity, alcohol, helmets and seatbelts amongst others.

It is probably going you’ll possibly likely likely also survey Mick Schumacher and Julian Alaphilippe’s video message here:

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