WRC Promoter has been awarded the industrial rights to advertise the FIA European Rally Championship (ERC) in a multi-year agreement origin in 2022.
The Munich-essentially based completely company has added one other FIA sequence to its burgeoning industry portfolio, having managed the industrial rights to the FIA World Rally Championship (WRC) since 2013.
In February, the two parties also agreed to work collectively to implement the 2021 FIA World and European Rallycross Championships. Since then, Rallycross Promoter GmbH has been established with a look to concluding a multi-year promotional agreement.
The resolution changed into confirmed on the day earlier to this’s FIA World Motor Sport Council in Monaco, and all give a enhance to sequence at some level of the ERC framework are incorporated in the brand new agreement.
In March, the FIA outlined a 5-tier sporting pyramid for rallying around the WRC and ERC. The WRC sits at its height, essentially based completely round thrilling new high-stage hybrid Rally1 autos, due to be launched in 2022.
The next stage parts the ERC and the WRC’s major give a enhance to category, with extra tiers featuring feeder categories in each and each championships, constructed on an entry-stage fifth rung.
The pyramid positions the ERC title each and each as a aim in itself and as a ‘expertise factory’ feeder sequence to the WRC, by providing a transparent pathway from grass roots rivals as much as the perfect stage in WRC.
WRC Promoter managing director Jona Siebel stated each and each championships would possibly perchance perchance be managed in my opinion, however taking assist of general synergies wherever imaginable.
“The FIA has entrusted the neighborhood with the industrial rights for one other famous championship. Having constructed a sturdy note document in promoting the WRC at some level of the closing nine seasons, we’re in a supreme dwelling in an effort to add the ERC to our portfolio,” Siebel added.
“Now we bear a high stage of organisational, promotional and broadcast expertise in our team and scrutinize forward with wide self belief to working alongside the FIA to make the ERC as an integral half of the Rally Pyramid.
“We scrutinize sturdy progress ability in ERC, focused round Europe’s key markets. Our aim is to extra domesticate its comprise identity, while on the identical time ensuring it suits hand and glove with the WRC’s structure.”
FIA Secretary Overall for Sport, Peter Bayer, stated: “I’m gay that the FIA and WRC Promoter bear agreed on the promotion of the FIA European Rally Championship with a shared imaginative and prescient.
“This new structure with a single promoter for the World and European-stage sequence will undoubtedly crimson meat up the FIA Rally Pyramid, growing bridges between the two championships and a transparent profession course for the drivers. WRC Promoter will carry their sturdy expertise to the European tier and I’m assured the sequence will thrive.
“I’d also love to thank Eurosport Events, Andrew Georgiou and his team for the main and just contribution to the ERC over the years. The connection will proceed with them staying on board at some level of the FIA family as the promoter of several circuit-essentially based completely competitions.”