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On Saturday 21 August, FIA President Jean Todt,  Automobile Membership de l’Ouest (ACO) President Pierre Fillon, Ferrari President John Elkann, Richard Mille, the Gendarmerie Nationale moreover to Iron Dames & Toyota Gazoo Racing drivers promoted the FIA Action for Toll road Safety advertising campaign on the 89th version of the 24 Hours of Le Mans.

On Saturday 21 August, FIA President Jean Todt,  Automobile Membership de l’Ouest (ACO) President Pierre Fillon, Ferrari President John Elkann, Richard Mille, the Gendarmerie Nationale moreover to Iron Dames & Toyota Gazoo Racing drivers promoted the FIA Action for Toll road Safety advertising campaign on the 89th version of the 24 Hours of Le Mans.

Collectively they took segment in a neighborhood photo on the observe to focus on their commitment to and promote the importance of avenue safety to fans attending the FIA World Endurance Championship speed.

The FIA Action for Toll road Safety advertising campaign used to be also visible correct during the week within the village, with a stand hosted jointly by the FIA and the Gendarmerie Nationale. The stand supplied world and native avenue safety statistics and featured the #3500LIVES Advertising and marketing campaign to elevate public awareness of easy steps every and each body can seize to discontinue right on the avenue, whether or not driver, bicycle proprietor or pedestrian. Stand buddies had been invited to full a downside course wearing goggles simulating the implications of alcohol, medication and fatigue and learn extra about the FIA’s Golden Principles for avenue safety, renown #3500LIVES Advertising and marketing campaign Ambassadors and world deployment of the Advertising and marketing campaign. Stand buddies could perchance well also seize and fragment their photography on the devoted wall expressing their commitment to by no draw drink and power and fragment the avenue with other avenue customers.

The FIA’s Action for Toll road Safety advertising campaign objectives to elevate awareness and to diminish the quantity of deaths and accidents on the realm’s roads by focusing the Federation’s sources on serving to its Member Organisations across the globe to educate and advocate for safer roads, autos and behaviours.


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