How to Approach a Brand and Ask For Sponsorship
First, approach the right person. You should contact the brand manager, who has the authority to approve a sponsorship agreement. The brand manager is often the CEO, but in smaller companies, the general manager or the marketing director is the right person to contact. If you cannot get through to the brand manager, try to contact the general manager. This is a smaller company, but it is likely to be more flexible.
Once you have identified a potential sponsor, you need to approach them in a way that will build trust and mutual respect. Don’t send spam emails. You can contact a few brands at once, but if you are sending out too many, your request will look desperate. Besides, you shouldn’t make your request appear desperate. Instead, you should be a partner in the relationship.
After approaching a brand, be sure to follow up. Send them photos, event stats, and other updates. Also, let them know what they’ve accomplished with your sponsorship. It will also make your next request easier. You can also contact them quarterly to stay on top of their work. If you follow these steps, you’ll be much more likely to land a sponsorship in the future.
Before going to the sponsor’s office, prepare a sponsorship proposal. Remember, sponsors are usually expecting something in return. In return, they will get exposure or access to a wider audience. If you’re holding a fitness event, approach fitness apparel companies or sports clubs and ask for their sponsorship. Don’t make it about you and your sponsors. Show that you understand the goal of the sponsorship.
When approaching a brand for sponsorship, your first goal is to get in touch with the corporate sponsor. If you can build a relationship with the company and offer them value, you’ll be able to cut through the noise. Fortunately, most brands receive thousands of messages and cold emails every day, but most of these messages offer nothing in return. Therefore, it’s important to approach a brand in the right way and build a meaningful relationship.
The first step to pitch a brand is to write a pitch. When presenting a sponsorship proposal, remember to include a short description of the product or service. Be sure to incorporate the logo and the content of the sponsorship proposal. Then, ask for the details. A good idea is to ask specific questions and be clear about the benefits for both parties. A sponsor wants to hear your honest opinions about the product or service, but they may want to see some kind of commitment from you.