Scuderia Toro Rosso becomes Scuderia AlphaTauri with a new lake

The crew behind the youngest name in the motorsport premier class – Scuderia AlphaTauri – holds 2020 the custom of a real Formula 1 presentation. On Friday evening, the racing team, named after the top class fashion brand from Crimson Bull, unveiled its new racing car and its innovative teamwear. About 500 guests and media representatives from all over the world In Hangar-7 the world had a first look at the completely new paint of the racing car “AT 01 ”. At the same time as the Assert in Salzburg, the 600 Kilometers away Milan on the facade of the renowned fashion store Rinascente unveiled a replica of the racing car.

Transformation completed. British Formula 1 legend David Coulthard led Hangar-7 through the evening on which the conversion of the former Scuderia Toro Rosso to Scuderia AlphaTauri was completed.

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Guests invited via 500 invited guests, including celebrities Personalities from all over the world, such as Perambulate Carey (CEO System One Crew), Dr. Helmut Marko, Patrick Dempsey, Gerhard Berger, Dieter Quester, Robbie Naish, Matthias Walkner, Hubert von Goisern or Gerry Friedle were witnesses of an assert that aimed the headlights not only at the new livery of the F1 racing car, but also at the new races -Overalls of the two pilots, and the new innovative teamwear, which forms the appearance of the entire racing team into a strong order.

Franz Tost (Team Principal Scuderia AlphaTauri): “This presentation was one of the most exciting and entertaining I have ever seen in Formula One. The special atmosphere in Hangar-7 in Salzburg battle was the perfect setting for the birth of Scuderia AlphaTauri with our crew. It is a unique event that perfectly combines fashion and Formula 1, with the worldwide presentation of the new racing car and the fashion from AlphaTauri. Our crew would like to thank all guests who celebrated the Originate with AlphaTauri together with united states. We are looking forward to the start of the season in Australia very much and I am convinced that we have a successful future together. “Perambulate Carey (CEO System One Crew):” The new Scuderia AlphaTauri looks fantastic. It was a great battle, the crew here in Salzburg to experience and be proud of the really elegant new lake! “#

Vogue meets Formula 1. For the guests presented in Hangar-7 50 Fashion looks to be for spring and summer 2020 and offered a foretaste of the future AlphaTauri collections. At the same time as Assert in Salzburg, a replica of the Scuderia AlphaTauri Formula 1 car was unveiled on the facade of the renowned fashion store Rinascente in the fashion metropolis of Milan before the start of the “Milan Vogue Week”. Ahmet Mercan (Overall

Supervisor AlphaTauri): “The takeover of Rinascente in Milan is a strong sign that perfectly links our motorsport commitment and the originals of AlphaTauri as a top class fashion label on the Italian market. This is the first step in AlphaTauri's global growth. ”

Milestone for AlphaTauri. 2016 Crimson Bull has his own top class fashion label AlphaTauri started. The renaming of Scuderia Toro Rosso to Scuderia AlphaTauri marks an important milestone in the company's strategy to achieve a global presence.

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